目前国内报刊发行市场出现了报刊社自办发行、社会网络发行的多渠道发行格局。我国加入ＷＴＯ后，国外的各种发行网络也将进入中国报刊发行市场，邮发报刊面临着内部和外部的挑战，如何应对严峻的局面，笔者认为：一、选择最有效的目标市场邮政作为社会共用部门，其基本业务特 At present, the circulation market of newspapers and periodicals in China has appeared in a multi-channel distribution pattern in which the newspapers and periodicals issue their own outlets and social networks are issued. After China’s accession to the WTO, various distribution networks abroad will also enter the Chinese newspaper distribution market. The postal newspapers and periodicals face internal and external challenges and how to deal with the severe situation. The author thinks: First, select the most effective target market postal as social Shared sector, its basic business special