采用新能源汽车的影响因素多种多样且互相影响,既有汽车产品本身的因素,也有新能源汽车产业化的因素;既有价格方面的权衡,也有使用便利上的考虑;既有国家政策层面的因素,又有消费者个人因素的影响。本文对各个主要的影响因素进行分析,发现彼此之间的关系,继而有针对性地提出新能源汽车采用的推进策略。 The factors that affect the adoption of new energy vehicles are diverse and mutually influencing, not only the factors of automobile products themselves but also the factors of industrialization of new energy vehicles; the trade-offs in terms of price as well as the convenience of use; the existing national policy level Of the factors, but also the impact of consumer personal factors. This article analyzes all the major influencing factors and finds out the relationship between each other, and then puts forward propulsion strategies adopted by new energy vehicles in a targeted manner.