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举世闻名的中国工农红军二万五千里长征,在中国革命史和世界军事史上都是史无前例的伟大壮举。长征既是红军的一次战略大转移,又是一次革命真理的政治宣传行动。标语是红军沿途向人民群众宣传中国共产党和红军路线方针政策的有效载体,被群众称之为“指路的明灯”。长征标语具有宣传主体的广泛性、宣传形式的多样性、宣传内容的丰富性、保存年代的久远性等显著特征,唤醒了群众对中国革命的支持,粉碎了国民党反动派的反共宣传,鼓舞着红军的战斗士气,瓦解了敌军心理防线,发挥了强有力的社会动员功能。
The world-famous Long March of the Red Army of the Chinese Workers and Peasants, a long march of twenty-five thousand years, is an unprecedented magnificent feat in both the Chinese revolutionary history and the world military history. The Long March is both a strategic shift of the Red Army and a political propaganda act of a revolutionary truth. The slogan is an effective vehicle for the Red Army to publicize the principles and guidelines and policies of the CPC and the Red Army to the masses of the people along the way and is called by the masses as a “guiding light”. The march of the Long March possesses such prominent features as the extensiveness of propaganda subjects, the diversity of propaganda forms, the richness of propaganda content, and the preservation of the long-term nature of the era. It arouses the masses’ support for the Chinese revolution, shatters the anti-communist propaganda of the Kuomintang reactionaries, and inspires the Red Army Fighting morale, disintegrating the enemy’s psychological defense, has played a powerful social mobilization function.