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随着互联网平台的普及和技术的完善,广大普通民众参与网络舆论监督的物质和技术门槛越来越降低。网络舆情及其影响也愈发显著地出现在公众的视野中,与此同时也出现了许多误读网络舆情为民意的声音。以“4·20”雅安地震中将网络舆情与现实民意相等同的现象并推动“红会”信任危机为例,从舆论学的角度出发,分析网络舆论与现实民意的差别及其产生的原因。
With the popularization of the Internet platform and the improvement of technology, the material and technical thresholds for the general public to participate in the supervision of the Internet media have been declining more and more. Internet public opinion and its influence are also more and more obvious in the public field of vision, at the same time there have also been many misunderstandings of public opinions on the Internet. Take the public opinion theory as an example, this paper analyzes the difference between cyberpublic opinion and reality and public opinions by taking the phenomenon of equality between cyberpublic opinion and reality public opinion and promoting the “Red Cross ” crisis of confidence in Ya’an Earthquake of April 20 The reason for its production.