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红色运动鞋、蓝色格子衬衫、满头银发,如果你在5月中旬的上海街头遇到Hartmut Esslinger,一定想象不出他是世界顶级设计公司青蛙设计(forg design)的创始人。不仅如此,在他职业生涯过去的40年间,有相当多一流国际品牌的转型与崛起都跟他有关,他曾在1982年,青蛙设计仅有8个人的情况下,带领一支4人团队设计出了奠定苹果产品DNA的经典之作Apple IIc。如今,青蛙设计已拥有1400名设计人员,目前这个规模和影响力的同类设计公司全世界也不会超过3家。BT:青蛙设计拥有的不只是一项项成功的商业案例。甚至参与解决阿富汗妇女权益、南非艾滋病等问题,但这些难道不是当地政府应该去做的事吗?Esslinger:是的,但政府有时并不可
Red sneakers, blue plaid shirts, silver hair, and if you meet Hartmut Esslinger on the streets of Shanghai in mid-May, you can not imagine being the founder of the frog design for the world’s top design house. Not only that, in the past 40 years of his career, there are a lot of first-class international brand transformation and the rise of him, he had in 1982, frog design only 8 people, led a team of four design The Apple IIc, a classic for laying down the DNA of an apple product. Today, the frog design already has 1,400 designers, and the current size and influence of similar design firms in the world will not exceed three. BT: Frog Design has more than just a successful business case. Even participating in the resolution of the rights and interests of women in Afghanistan and AIDS in South Africa. But are not these things that local governments should do? Esslinger: Yes, but sometimes the government does not