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产品广告是为了销售的需要,通过一定形式的媒介物公开而广泛地向社会传递信息的一种宣传手段;产品经济寿命周期是指一个产品完成试制定型以后,从投入市场开始直到该产品被淘汰所经过的时间。大致可分为投入期,成长期,成熟期和衰退期四个阶段,广告的内容和形式要随其阶段的不同而变化。只有这样,才能取得最好的经济效益。投入期产品的投入期是指调整产品结构,提高产品质量,建立销售渠道的时期,此时一般是不盈利的。投
Product advertisement is a propaganda means for selling information through a certain form of media to publicly and widely disseminate information to the society. The product economic life cycle means that after a product is completed for trial development, it starts from the time it is put into the market until the product is Eliminate the elapsed time. It can be roughly divided into four phases: input period, growth period, maturity period and recession period. The content and form of advertisements should change with their stages. Only in this way can the best economic benefits be achieved. The investment period of input products refers to the period of adjusting product structure, improving product quality, and establishing sales channels. At this time, it is generally not profitable. cast