一、企业公关策略企业公关,即企业公共关系,是指企业运用传播手段,通过有计划而持久的努力,协调企业与公众的利益,改善企业同公众的关系,在公众中树立起良好形象的活动。它是一种生存的技能,也是一种发展的谋略,它在市场竞争中承担越来越重要的角色。广东佛山市兴华商场近几年来,对企业公关活动极为重视,并取得了显著的效果。他们的做法是:亲自上门搞公关,该 1. Corporate Communications Strategy Corporate public relations, that is, corporate public relations, refers to the use of communication methods by enterprises to coordinate the interests of enterprises and the public through planned and sustained efforts, improve the relationship between enterprises and the public, and establish a good image among the public. activity. It is a survival skill and a development strategy. It assumes an increasingly important role in market competition. In recent years, the Xinghua Mall in Foshan City, Guangdong Province, has attached great importance to corporate public relations activities and has achieved remarkable results. Their approach is: personally go to the public relations, the