市场经济的发展将报纸带入了新的营销时代。作为纸介媒体,能否抓住读者的关键,归根到底在于它刊登的内容,而传达新闻内容的版面语言,在决定于内容的同时,又反作用于内容。因此,在报纸的改革和竞争中,一张报纸如何办得具有自己的特色和吸引力,关键之一就 The development of market economy brought the newspaper into a new marketing era. As a medium of paper, the key to the reader’s grasp lies in the final analysis of the contents of the publication. The layout of the language that conveys news content decides the content and at the same time, it acts against the content. Therefore, one of the keys to how a newspaper can have its own characteristics and attractiveness in newspaper reform and competition