总成本领先战略(overallcostleadership)就是采用一系列的具体政策在行业中赢取总成本领先,作为一种最常用的战略手段,其完整的实施过程包括企业战略环境分析、战略制定与选择、战略实施与控制及战略评价四个阶段,同时这四个阶段又是相辅相成的。 Overall cost leadership strategy (overallcostleadership) is to adopt a series of specific policies in the industry to win the total cost leadership, as one of the most commonly used strategic tools, and its complete implementation process, including strategic business environment analysis, strategy formulation and selection, strategy implementation And control and strategic evaluation of the four stages, at the same time these four stages are complementary.