传统营销概念可以简单称之为干扰式营销,比如电视广告、直投广告、商业邮件,但是这种方式看来注定要失败。因为首先每个掺和进来的营销者只有通过“添乱”才能有所收获,而这在信息极度膨胀的时代要吸引别人的眼球,同时让人相信你的真诚越来越艰难;其次,费用高涨,预期效果却很难 Traditional marketing concepts can be simply referred to as disruptive marketing, such as television advertising, direct advertising, and commercial mail, but this approach seems doomed to failure. Because at first, every adulterated marketer can only gain by “chaos”, which attracts the attention of others in times of extreme information infiltration and at the same time makes people believe that your sincerity is getting harder and harder. Second, the cost is high , The expected effect is very difficult