随着国际经济一体化进程进一步增强,体育产业全球化、国际化将得到进一步强化,更多企业选择通过国际体育活动和对赛事、运动队的赞助,从而达到宣传自己体育产品,畅销体育产品的目标。机遇与挑战并存,随着体育事业发展,势必促进市场的繁荣,商业活动也将日趋活跃,诚信问题也将突出,创造良好的体育市场信用体系不仅需要法律的支持,更需要道德监督和媒体舆论。媒体的正确引导将起到积极的作用。 As the process of international economic integration further strengthens, the globalization and internationalization of the sports industry will be further strengthened. More and more enterprises choose to promote their sports products and sports products through international sports events and sponsorships for sports events and sports teams aims. Opportunities and challenges coexist. With the development of sports, it is bound to promote market prosperity, commercial activities will also become increasingly active, integrity issues will also be highlighted, creating a good sports market credit system requires not only legal support, but also moral supervision and media opinion . The correct guidance of the media will play a positive role.