论文部分内容阅读
以中国传统文化为互文性创作元素的招贴画设计愈来愈多,本文首先将其总结归类为人物故事类、民间艺术类、文物价值类和名胜古迹类等四大类型,在此基础上,结合大量设计画例,阐述了中国传统文化对招贴画设计的独特影响和广告效果。
Based on the design of posters with Chinese traditional culture as an element of intertextuality creation, this paper firstly summarizes the four types of posters, such as the human stories, folk arts, cultural relics, and historical sites. , Combined with a large number of design examples, elaborated the Chinese traditional culture on the unique design of posters and advertising effectiveness.