毫无疑问,Internet将最终使人们梦寐以求的、完全自由的、“没有摩擦”的理想化市场变成现实。而真正置身商海的人们却发现,在电子商务市场赢得利润往往并非易事。Internet是一个近乎完美的市场,因为通过internet,人们可以非常快捷地获取信息,消费者可以尽可能地对世界各地商家提供的产品进行比较。但从另一方面来讲,这也导致了价格竞争趋于激烈,产品差别逐渐减小,品牌意识日益淡化。因此,任何技术创新,一旦产品问世,很快就会有类似的产品出现。 Undoubtedly, the Internet will eventually make the idealized market that people dream of, completely free, and “without friction” become a reality. However, people who are really in the business world have found that it is not always easy to win profits in the e-commerce market. The Internet is a near-perfect market because people can access information very quickly through the internet. Consumers can compare products offered by merchants around the world as much as possible. But on the other hand, this has also led to fierce price competition, diminishing product differentiation, and diminished brand awareness. Therefore, any technological innovation, once the product is available, will soon have similar products.