本书从流通创新的角度分析和把握电子商务的本质,同时参考世界上发达国家的情况,结合我国的实际,提出我国在商品流通领域发展电子商务的战略任务和应对措施。该书对国内工商企业、科研单位开展电子商务、网上营销的研究与实践有很好的指导和参考作用。全书20余万字,有六个部分:第一章介绍电子商务的基本概念、本质特征等;第二章以流通创新为线索,对商品流通业发展及变革进行分析,说明经营方式的创新是引发流通产业变革的主要力量,而电子商务的产生是流通方式创新在当代的最新成果;第三章论述了电子商务大大加快流通国 The book analyzes and grasps the nature of e-commerce from the perspective of circulation and innovation. At the same time, with reference to the situation of the developed countries in the world and the reality of our country, this book proposes our country’s strategic tasks and measures to develop e-commerce in the field of circulation of commodities. The book on the domestic business, research institutes to carry out e-commerce, online marketing research and practice have a good guide and reference. The book more than 20 words, there are six parts: the first chapter introduces the basic concepts of e-commerce, the essential characteristics; the second chapter to the flow of innovation as the clue, the development of commodity circulation and change analysis, indicating that the innovation of management is triggered Circulation of the main force of industrial change, and the emergence of e-commerce is the circulation of innovation in the latest achievements of the contemporary; the third chapter discusses the greatly accelerated the flow of electronic commerce