创意角度是一种表现产品诉求点的角度,是在未发想具体创意之前就寻找最能打动受众的沟通角度的一个创意步骤。另外,寻找创意角度还应该附带一个前期调研工作,创意人需要尽可能多的找到和自己要做的产品同品类的产品已经做过的广告,并分析惊蛰对手广告的创意角度,首先避开这些同行已经想到的角度,从而在源头上避免创意撞车。 A creative perspective is a point of view of a product’s appealing point and is a creative step toward finding the most engaging point of view before reaching out to a particular idea. In addition, the search for creative point of view should also be accompanied by a preliminary research work, creative people need to find as much as they have to do with the products of the same type of product has done advertising, and analysis of jinghe ad ad creative point of view, first of all to avoid these Colleagues have come to think of the point of view, thus avoiding creative collision at the source.