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一、产品不动销“产品卖不动,消费者不点击。”“市场有问题,销量下滑啦,找不到原因,郁闷啊!”“在某个市场干了N年了,业绩就是不见长进,再没起色就要被撤了,怎么办……”自检工具之一:(1)新品铺市多少家网点?计划铺市多少家?完成多少家?(2)总铺货件数多少?目前终端总库存数多少?(3)截至今天补货几家?其他开始走量的终端有几家?有多少家一件没动?自检工具之二:
First, the product is not moving sales “The product does not sell, consumers do not click. ” “There are problems in the market, sales decline, can not find the reason, depressed ah! ” “In a market for N years , Performance is not growing, then no improvement will be dismantled, how to do ... ... ”self-test tool: (1) how many new outlets outlets? How many shops plan to market? The total number of the total number of distribution? The total number of the current total number of terminals? (3) Replenishment of several as of today? Other starting to take the number of terminals? How many of them did not move? Self-test tool two: