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一段时间以来,如何创建、维护电视品牌栏目已经成为电视人关注的热门话题。品牌栏目的维护是一个努力保持的过程,但同时也是一个不断建设的过程。 首先就是要保持品牌栏目风格的稳定性。 “品牌栏目不一定是收视率最高的节目,而是拥有稳定的收视群,同时能吸引稳定的广告投放,占据一个能够维持节目良性发展的节目市场份额的栏目。”(注)笔者认为,一个电视栏目能否成为电视台的品牌栏目,主要决定于以下三
For some time, how to create and maintain TV brand columns has become a hot topic for TV viewers. Maintenance of the brand section is a hard-working process, but it is also a continuous process of construction. The first is to maintain the stability of the brand column style. “The brand column is not necessarily the one with the highest ratings, but with a stable rating group, and at the same time, it is able to attract a steady stream of advertising and occupy a section that will maintain the program’s market share for the healthy development of the program.” (Note) I believe that one Whether the television program can become a brand of television stations, mainly depends on the following three