伴随着中国旅游业的迅猛发展,近年来城乡游日益兴起,其市场潜力巨大。2007年12月国家法定节假日的调整使得长假缩短,节日增多,为城乡游发展带来难得的机遇。法定节假日的调整为城乡游发展提供了广阔市场,城乡间形成优势互补,丰富了旅游产品,有利于旅游基础设施共享及推动城乡文化交流。 With the rapid development of China’s tourism industry, urban and rural areas have enjoyed increasing popularity in recent years and their market potential is huge. In December 2007, the national statutory holiday adjustment made short holiday, festival increased, bringing a rare opportunity for the development of urban and rural areas. The adjustment of statutory holidays provides a broad market for the development of urban and rural areas. The formation of complementary advantages between urban and rural areas enriches tourism products, facilitates the sharing of tourism infrastructure and promotes cultural exchanges between urban and rural areas.