要获得利益相关者的信任和支持,企业财务管理需要追求更高的标准一个成功的企业首先是管理上的成功,特别是财务管理的成功;而一个失败的企业往往由于不能适应环境变化而采取相应的措施,导致出现各种危机而走向消亡,其中最致命的危机往往是财务危机。 To gain the trust and support of stakeholders, the enterprise financial management needs to pursue a higher standard. A successful enterprise is firstly the success of management, especially the success of financial management. A failure of a business often takes place because it can not adapt to environmental changes Corresponding measures have led to the demise of various crises, of which the most deadly one is often the financial crisis.