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随着社会经济的不断发展,新媒体也展现出了良好的发展态势,随着新媒体的不断发展,给传统图书出版提出了众多的挑战。虽然出版产业在发展中获得了众多的机遇,但出版行业的新变化势必也将影响着图书出版行业的整体变革。面对此种变化,传统图书出版何去何从,如何与新媒体之间相互融合发展,这将是图书出版行业今后着重思考的问题。基于此,本文以新媒体时代发展为大背景,分析新媒体时代下传统图书出版的生存发展之路。
With the continuous development of social economy, the new media has also shown a good momentum of development. With the continuous development of new media, numerous challenges have been posed to the traditional publication of books. Although the publishing industry has gained many opportunities in its development, new changes in the publishing industry will inevitably affect the overall changes in the publishing industry. Faced with such changes, the traditional book publishing go from here, and how the new media integration between the development of fusion, which will be the book publishing industry in the future focus on the issue of thinking. Based on this, this article takes the development of new media era as the background, analyzes the survival and development of traditional books published in the new media era.