产品语义学是通过经验符号的运用使产品传达出特定的内涵和意义。设计师对产品的诠释可以通过修辞中的隐喻表达出来,从而满足使用者多样性的需求。隐喻是用一种形象取代另一种形象而实质意义并不改变的修辞方法。在产品语义学中,我们可以充分地用隐喻来表达产品抽象的功能语义,从而赋予产品新的内涵意义,将其内涵传达给使用者,使产品带给使用者更多的方便、效率和乐趣。 Product semantics through the use of experience symbols make the product convey a specific meaning and meaning. The designer’s interpretation of the product can be expressed through rhetorical metaphors to meet the needs of the user’s diversity. Metaphor is a rhetorical method of using one image to replace another without changing its meaning. In product semantics, we can fully use metaphor to express the functional semantics of product abstraction, so as to give the product a new connotation and convey its connotation to the users so as to make the products more convenient, efficient and fun for users .