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目的评价社会动员与社会营销在铁缺乏成年女性中推广NaFeEDTA强化酱油上的有效性。方法研究设计为无对照组的、社区基础的、自身对照的前后比较研究,研究地点为河北省石家庄市的3个县(区),研究干预为社会动员和社会营销策略,研究对象为20岁以上的成年女性,研究结局为与缺铁性贫血有关的知识、态度与行为。通过横断面抽样选择样本,分别在基线和1年后对研究对象进行结局评价。结果成年女性知识、态度发生了积极改变,购买过铁强化酱油的百分比从8.9%显著增加到36.6%(P<0.001)。结论社会动员与社会营销显著改善了铁缺乏人群中成年女性的KAP。
Objective To evaluate the effectiveness of social mobilization and social marketing in promoting NaFeEDTA fortified soy sauce among iron-deficient adult women. Methods The study was designed as a control group-free, community-based, self-controlled comparative study of three districts (districts) in Shijiazhuang, Hebei Province. The study interventions were social mobilization and social marketing strategies. The study population was 20 years old The above adult female study findings are related to iron deficiency anemia knowledge, attitude and behavior. Samples were selected by cross-sectional sampling and the outcome of the study was evaluated at baseline and one year later. Results The knowledge and attitudes of adult women changed positively. The percentage of purchased iron fortified soy sauce increased significantly from 8.9% to 36.6% (P <0.001). Conclusion Social mobilization and social marketing have significantly improved KAP for adult women in iron-deficient populations.