随着数字技术的急剧发展,我国传媒市场已经进入了一个多元化格局的媒体时代。新媒体利用其技术优势获得了更多受众的青睐,而传统媒体则受限于多年来建立起来的传播机制,难以迅速更新其传受模式和风格,由此,在媒体市场上,传统媒体市场日益衰竭,正逐渐被迅速兴起的新媒体压缩。报 With the rapid development of digital technology, the media market in our country has entered a media era with a diversified structure. New media has gained the favor of more audiences with its technological advantages. However, traditional media, limited by the communication mechanism established over the years, can not rapidly update its mode of transmission and style. Therefore, in the media market, the traditional media market Growing depletion, is gradually being compressed by the rapidly emerging new media. Newspaper