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一、总的概况 (一)各销售渠道的份额(share)的变迁 日本出版物主要流通渠道如下: 1990经由书店的销售金额为1兆6370亿日元,1999年经由书店的销售金额为1兆7386亿日元。经由书店的销售金额占整个销售金额份额,从1990年的76.1%至1999年的68.1％,10年间有了大幅度的下降。这是因为书店在出版流通中的作用不够大所致。 反之,书报(摊)亭(CVS)的份额却显着提高,其销售金额份额从1990年的10.8%上升到1999年的
I. General Information (I) Changes in share of sales channels The main distribution channels for Japanese publications are as follows: 1990 sales amount through bookstores amounted to 1,407.7 billion yen, and sales volume through bookstores reached 1 trillion in 1999 738.6 billion yen. The sales amount via bookstores accounted for the entire sales amount, from 76.1% in 1990 to 68.1% in 1999, with a sharp decline in 10 years. This is because the bookstore in the circulation of the role is not big enough. Conversely, the share of the bookstore (booth) (CVS) has increased significantly, with its share of sales rising from 10.8% in 1990 to