工会形象是工会工作方向、奋斗目标的外在表现，是工会通过工作给人们留下的关于自己的旗帜、方针。主张、职责、作用的具体印象。从某种意义上说，工会形象就是工会的凝聚力和战斗力，就是工会的生命力。由于在工会形象问题上存在一些模糊认识，所以时常有人把工会摆在可有可 The image of trade unions is the external manifestation of the work direction of the trade unions and the goal of their struggle. It is the banner and principle on their own left by trade unions through work. Specific impression of claim, duty and effect. In a sense, the trade union image is the cohesion and combat effectiveness of the trade unions, which is the vitality of the trade unions. Because of the ambiguous understanding of the image of trade unions, it is often the case that trade unions are placed where they can be