毋庸讳言,传播内容客观真实是组织在传播活动中就遵循的重要原则。但由于公众潜在的“王婆卖瓜,自卖自夸”这一先入为主的心理定势,使得公众对组织传播内容的信任度大打折扣。因此,如何减少“自卖自夸”中的“自”字色 Needless to say, the objective and truthful content of communication is an important principle to be followed by the organization in its communication activities. However, due to the public’s potentially “prestige” strategy, this preconceived psychological attitude has greatly reduced the public’s trust in the content disseminated by the organizations. Therefore, how to reduce “self-selling ” in the “from ” character