随着互联网和通信事业的飞速发展。以及移动智能手机的普及使用,微信作为一种新兴的手机终端自媒体,利用迅速的发送文字、图片、以及短视频等新颖便捷的功能。加上受众群体又多为年轻化的一代人,微信,正以其多元化的功能和关联性,尤其是在国家公益事业传播的工作中,发挥着重要作用。 With the rapid development of the Internet and communications. As well as the popularity of mobile smartphones, WeChat, as a new mobile terminal self-media, utilizes new and convenient functions such as quickly sending texts, pictures, and short videos. Coupled with the fact that audience groups are mostly younger generations, WeChat is playing an important role in its diversified functions and relevance, especially in the public service spread to the public.