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在已经进入老年化社会的今天,许多老板总是抱怨老年人产业商机不明显,挣钱不容易,其实究其自身,也是没有做到细致入微,没有真正吸引到老年人的注意。在老年用品市场开发起步较早的国家,有许多企业主动调整产品,迎合与年轻人市场截然不同的老年消费市场,以下是几个典型的案例。福特汽车:发现50岁以上的驾驶员死亡率更高后,福特汽车便开始为这些驾驶员寻求提高安全性的方法,包括防
In today’s aging society, many employers always complain that the business opportunities for the aged are not obvious and earn money is not easy. In fact, they did not study them carefully and did not really attract the attention of the elderly. In countries that have started to develop in the aging supplies market, many companies are actively adjusting their products to cater to the elderly consumer market that is very different from that of the young people. Here are a few typical examples. Ford Motor Vehicles: When it comes to finding drivers who are over 50 years of age more likely to die, Ford Motor Company begins to look for ways to increase the safety of these drivers, including anti-aircraft