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OTA作为国内的新兴产业,近年来备受瞩目。在2011年,包括腾讯、百度、阿里巴巴在内的多家互联网巨头以及众多的创业企业,相继进入这一领域。
As a new domestic industry, OTA has drawn much attention in recent years. In 2011, a number of Internet giants including Tencent, Baidu and Alibaba, as well as many start-ups, have successively entered this field.