我国部分食品商家利用消费者对转基因食品安全的忧虑心理,把“非转基因”作为卖点,通过广告大肆炒作。非转基因食品广告的泛滥,已严重损害消费者和诚实经营者的合法权益,扰乱食品市场秩序,亟需有效法律规制。目前,我国对非转基因食品广告的法律规制,存在制度缺失、执法不力、责任过轻、维权困难等诸多缺陷,应当通过明确虚假广告和误导广告认定标准、健全食品广告审查制度、建立转基因食品阴性标识制度、明晰执 Some food businesses in China use their worries about the safety of genetically modified foods and use “non-GMO” as a selling point to launch hype through advertisements. The proliferation of non-genetically modified food advertisements has seriously damaged the lawful rights and interests of consumers and honest managers, disrupted food market order and the urgent need for effective legal regulation. At present, our country’s legal regulation of non-genetically modified food advertisements has many defects, such as the lack of system, ineffective law enforcement, light responsibilities and difficult rights protection and so on. We should perfect the system of food advertisement censorship and establish the negative Identification system, clear enforcement