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公共危机到来之时,公众往往处于对客观世界不确定性的困扰以及对于人类有限理性的恐惧当中,因而公众在危机中的认知特征及传播问题有必要成为公共危机传播中的常态性话题。鉴于大学生群体在整个社会舆论场域中的活跃程度,本文尝试从微观常态调研入手,考察青年大学生在新传播环境下的危机认知及传播特征,进而探讨公共危机事件中高校信息传播机制的完善问题,以期为促进公共危机的化解提供参考。
When the public crisis is approaching, the public is often confronted with the uncertainty of the objective world and the fear of bounded rationality. Therefore, it is necessary for the public to understand the characteristics of the crisis and its dissemination in the crisis as a common topic of public crisis. In view of the activity level of college students in the field of public opinions, this paper attempts to start from the microscopic normal research, examine the crisis cognition and dissemination characteristics of young college students in the new communication environment, and then probe into the improvement of university information dissemination mechanism in public crisis events Problems, in order to provide a reference for the promotion of public crisis to resolve.