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商品包装设计的最终目标是面对消费对象,包装设计既要体现消费对象的兴趣爱好,又要引导消费者提高审美意识,具有实用性和艺术性双重特性。包装设计在做到物有所值的同时,更重要的是着眼于消费对象心理,准确地将适合消费对象心理活动和心理需求的规律,运用到包装设计中,使包装设计走在消费者前面,才是具有超前意识和启迪性的现代包装设计。
The ultimate goal of product packaging design is to face consumer objects, packaging design should not only reflect the interests and hobbies of consumers, but also guide consumers to improve aesthetic awareness, with practical and artistic dual features. At the same time that the packaging design is worthwhile, it is more important to focus on the psychology of consumers and accurately apply the laws that suit the psychological and psychological needs of consumers to the packaging design so that the packaging design is in front of the consumers , Is a modern packaging design with advanced awareness and enlightenment.