当央视招标落下帷幕,省级卫视的代表——湖南卫视招标以33.58亿亮剑时,标志着中国电视广告也开始全面进入市场化阶段,遵循市场价值规律,业界也意识到强者愈强的马太效应不再是纸上谈兵了,电视媒体开始出现了市场的光晕效应,多年品牌积淀带来的市场经济价值开始呈现了。齐鲁电视台作为省级地面频道的代表,一直秉承“或者第一、或者唯一”的理念走在省级地面频道的前列,2010年单频道广告创收已经突破4.5亿,也正在遵循着市场规律昂首阔步的前行,而前进中的思想者之一便是齐鲁电视台杨志勇副台长,我们采访了他。 When CCTV bidding came to an end, when Hunan Satellite TV invited representatives of provincial TV stations to raise 3.358 billion Liangjian, it indicated that China’s TV commercials also started to enter the stage of marketization in an all-round way. Following the law of market value, the industry also realized that the stronger the horse Too effective effect is no longer on paper, the television media began to appear the halo effect of the market, the market economic value brought by years of brand accumulation began to appear. Qilu TV Station as the representative of the provincial terrestrial channels, has been adhering to the concept of “or the first, or only ” in the forefront of the provincial terrestrial channels in 2010 single-channel ads revenue has exceeded 450 million, is also following the laws of the market Striding forward, and one of the thinkers on the way is Qilu Yang Zhiyong, deputy director of the television station, we interviewed him.