农业生态旅游在我国业已发展成为旅游者观光、休闲、度假的主要旅游形式之一。本文以新余市孔目江区欧里镇昌坊农业生态园为例,运用SWOT模式进行分析,提出旅游品牌开发的建议。农业生态园,农业生态园(Agriculture ecological garden)也称农业休闲园,是指利用田园景观、自然生态及环境资源,结合农林渔牧生产、农业经营活动、农村文化及家庭生活,提 Agro-ecological tourism in our country has become one of the main tourist forms for tourist sightseeing, leisure and vacation. This paper takes Changfang Agro-Ecological Park in Ouli Town, Kongmujiang District, Xinyu City as an example, analyzes the suggestion by using SWOT mode and puts forward suggestions for the development of tourism brand. Agricultural ecological garden, also known as agricultural leisure garden, refers to the use of rural landscape, natural ecology and environmental resources, combined with agriculture, forestry, animal husbandry and fishery production, agricultural management activities, rural culture and family life