“谈话”这一概念被引入广播,迅速改变了广播单向传播的劣势,也改变了广播媒体的生存状况。由于照顾了听众的收听及参与心理,拉近了广播与听众的距离,主持人自然、真挚的话语,贴近实际、贴近生活、贴近群众的节目内容,有效地调动了听众参与节目的热情:接连不断的电话打进电台直 The concept of “talk” was introduced into broadcasting, rapidly changing the disadvantages of one-way broadcasting and changing the living conditions of broadcasting media. Due to taking care of audience’s listening and participating psychology, it narrowed the distance between the radio and the audience, the host’s natural and sincere discourse, the content close to reality, close to life and close to the masses effectively mobilized the enthusiasm of the audience to participate in the program: Continuous phone into the radio straight