在这次报业竞争力年会的“固本培源论坛”上,天津今晚报集团的刘凤山副总编讲到,作为一份地方报纸,所要固的“本”就是新闻内容,所要培的“源”就是读者的忠诚度。他还讲到晚报的核心竞争力就是新闻的采编能力、对新闻独特的理解力、判断力、加工力,是对本土文化的生动再现和全力张扬的能力,是对新闻读者需求的准确把握力。这引起了笔者的兴趣与思考。因为,不管我们把竞争力研究到什么程度,也不管竞争力的万花筒多么丰盈多姿,它的版面新闻内容,始终是它本源意义上的竞争力或实力。 At the “Guben Peiyuan Forum” of the newspaper’s competitiveness annual meeting, Liu Fengshan, deputy editor-in-chief of Tianjin Evening News Group, said that as a local newspaper, the “book” to be solidified is the news content, which is to be cultivated “Source” is the reader’s loyalty. He also mentioned that the core competitiveness of Evening Post is the ability of news compilation and editing. The unique understanding, judgment and processing power of news are a vivid representation of local culture and the ability to make full publicity. It is an accurate grasp of the needs of news readers. . This aroused the author’s interest and thinking. Because, no matter how competitive the research to what extent, and regardless of the abundance of competitive Kaleidoscope, its layout news content, it is always the origin of its competitiveness or strength.