论文部分内容阅读
民营电视节目制作公司上个世纪九十年代中期在中国涌现,它们是电视产业中最敏感、最弱小、前景最不分明的部分。它们是当今中国电视媒体内外生态状况复杂性的反映。今天,国内电视频道的节日都有民营制作公司的介入。但是,民营电视节目公司一直是在国内电视媒体经营链不完全、节目市场不发育、制播分离迟迟不到位的情况下生存着,受到主流媒体的歧视性对待,在政策上也一直“妾身未明”。民营电视制作公司本身也存在着可持续发展问题。本文是对国内民营电视制作公司的发展环境、生存状况及前景的一个粗略梳理。
Private television program production companies emerged in China in the mid-1990s, the most sensitive, weakest, and most ambitious part of the television industry. They are a reflection of the complexities of the ecological situation in and out of China’s television media today. Today, the festivals of domestic television channels involve the involvement of private production companies. However, the private television program companies have always been in the domestic TV media chain is not complete, the program market is not developed, the delay in the separation of production and broadcasting in the survival of the situation, subject to discriminatory treatment by the mainstream media, the policy has also been “ Undefined undetermined ”. Private TV production companies themselves also have problems of sustainable development. This article is a rough outline of the development environment, living conditions and prospects of domestic private television production companies.