论文部分内容阅读
新闻媒体对体育产业的发展具有正面作用,如扩展受众群体、扩大影响范围、推动体育产业化发展等,但也带来了诸多负面影响。体育产业与新闻媒体联系密切,新闻媒体在体育产业发展过程中发挥的作用主要包括四个方面,即中介作用、广告机会、媒体整合、促进消费。必须认识到体育产业和新闻媒体之间的关系,明确受众的重要性,推动体育产业的健康发展。
The news media have a positive effect on the development of the sports industry, such as expanding audiences, expanding the scope of influence and promoting the development of the sports industry, but also have many negative effects. The sports industry is closely linked with the news media. The functions of the news media in the development of the sports industry mainly include four aspects: intermediation, advertising opportunities, media integration and promotion of consumption. We must recognize the relationship between the sports industry and the news media, clarify the importance of the audience and promote the healthy development of the sports industry.