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B2B是电子商务的一种模式,是英文Business-to-Business的缩写。即商业对商业,或者说是企业间的电子商务,即企业与企业之间通过互联网进行产品、服务及信息的交换。B2B电子商务模式包括两种基本模式:一种是企业之间直接进行的电子商务(如制造商的在线采购和在线供货等);另一种是通过第三方电子商务网站平台进行的商务活动。例如。国内著名电子商务网站阿里巴巴(www．china．alibaba．com)是一个B2B电子商务平台,各类企业可以通过阿里巴巴进行企业间的电子商务(B2B),如发布和查询供求信息,与潜在客户——供应商进行在线交流和商务洽谈等。
B2B is a model of e-commerce and is an abbreviation of English Business-to-Business. That is, business is business or business-to-business e-commerce, that is, the exchange of products, services and information between enterprises and enterprises through the Internet. B2B e-commerce model includes two basic modes: one is the direct e-commerce between enterprises (such as manufacturer’s online procurement and online supply, etc.); the other is through the third-party e-commerce website platform for business activities . E.g. Alibaba (www.china.alibaba.com), a well-known e-commerce website in China, is a B2B e-commerce platform where all kinds of enterprises can conduct business-to-business e-commerce (B2B) through Alibaba such as publishing and querying supply and demand information, - Suppliers for online exchanges and business talks.