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当前社会存在的信用缺失已成为各领域不容忽视的问题,信用文化体系亟待健全和完善。在现代社会转型期,信用文化发生了怎样的转向?电影、电视因其视觉性、表意性、世界通用性的传播符号,以及影视艺术产业化发展过程中的大众化传播范围,使其对于信用文化的重建和传播具有不可估量的作用,探究信用文化在影视剧中的话语表征和传播载体,是研究影视剧对信用文化传播的关键。
The current lack of credit in society has become a problem that can not be ignored in all fields. The credit culture needs urgent improvement. In the transition period of modern society, what happened to the credit culture? Cinema, television because of its visual, ideological, universal communication symbols and the development of industrialization of film and television in the process of the spread of the popularity of the public, so that its credit culture Reconstruction and dissemination of the play an invaluable role in exploring the credit culture in the film and television discourse characterization and dissemination of the carrier is to study the film and television drama of the credit culture of the key.