东巴文化绚丽多姿在祖国民族文化中绽放其所特有的精彩。而东巴纸以其博大精深的文化底蕴以及独特的民族审美文化另世人称奇。基于此本文以“东巴纸坊”为突破口,发现在塑造品牌方面东巴纸坊主要存在以下以方面的问题:品牌维护不到位、缺乏从长远的角度规划、传播手法过于单一、未能充分意识到品牌的重要性等,最后结合问题,针对问题提出针对性的应对对策。 Dongba culture is colorful and colorful in the motherland’s national culture bloom its unique wonderful. Dongba Paper, with its profound cultural heritage and unique national aesthetic culture, is another amazing thing. Based on this, taking “Dongba Paper Square” as the breakthrough point, we find that Dongba Paper Square has the following problems mainly in respect of brand building: brand maintenance is not in place, planning in the long term is lacking, communication methods are too simple, Can fully aware of the importance of the brand, etc. Finally, the combination of problems, targeted against the problem put forward countermeasures.