移动网络直播对新闻业的影响——以腾讯为例

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网络直播以其沉浸式传播的特点改变受众信息接收方式,移动网络直播因其拍摄终端的可移动性及场景可变性迅速抢占市场。在移动网络直播的共景构建过程中,“直播+”泛生活平台成为主导,移动网络直播新闻成为新闻业媒体融合新阶段的重要成果之一。本文以腾讯与专心新闻生产机构的合作为例,结合移动网络直播的特点分析其对新闻业产生的影响,探究媒介融合新阶段所出现的新型传播形式。 Webcasts change the way their audiences receive information due to their immersive broadcast characteristics, and mobile webcasts quickly grab the market because of the portability and scene variability of their shooting terminals. During the construction of the live view of the mobile webcasting, the “live + ” pan-living platform has become the dominant one, and the mobile webcasting news has become one of the important achievements in the new stage of the news media convergence. This article takes the cooperation between Tencent and the news production organization as an example, analyzes its influence on the news industry based on the characteristics of the mobile webcast, and explores new forms of communication that appear in the new phase of media convergence.
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