当前,我国的住宅供应已处于买方市场。为此,各路发展商使出浑身解数,“八仙过海,各显神通”,广告战、概念战愈演愈烈。然而,他们或多或少带有浮躁情绪,容易陷入新的陷阱。 其一是“科技至上”陷阱。当今社会科学技术突飞猛进,新知识、新技术、新材料、新工艺不断涌现,在这种情势下,追求住宅高科技含量无可厚非。但科技含量的增加应考虑消费者的适应性,应与消费者的知识进步、生活习惯、当地风俗等协调一致。如果住宅的科技含量相对较高,消费者的购买能力无法支撑。甚至根本不需要,那么市场就难以接受该类住宅。总之,一味追求尽善尽美不见得是上策,立足于 At present, China’s housing supply is already in the buyer’s market. To this end, all kinds of developers resorted to every means, “Eight Immortals cross the sea, each supernatural”, advertising warfare, concept war intensified. However, they are more or less impulsive and easily fall into new traps. One is the “science and technology first” trap. Today’s social science and technology by leaps and bounds, new knowledge, new technologies, new materials, new processes continue to emerge, in this situation, the pursuit of high-tech residential content is understandable. However, the increase of science and technology should consider the adaptability of consumers and should be in harmony with consumers’ knowledge advancement, living habits and local customs. If the residential science and technology is relatively high, the purchasing power of consumers can not support. Even if they are not needed at all, the market will be hard to accept. In short, blind pursuit of perfection is not necessarily best, based on