时下,全国各级电视台开办的对农电视节目播出效果都不尽如人意。收入微薄的农民翘首盼望大众媒介对弱势人群多些关注。《田野之光》作为甘肃电视台唯一的涉农栏目,立足于为“三农”服务,树立了自己的品牌形象,为加快甘肃省实现农业增效、农民增收和农村经济持续快速发展发挥了重要作用。笔者结合节目的实践谈几点体会。一、围绕“三农”进行栏目建设《田野之光》创办于2000年,栏目以关注“三农” Nowadays, television programs run by all levels of the country on television are not satisfactory. Farmers with low incomes eagerly look forward to the mass media paying more attention to vulnerable people. As the only agriculture-related part of Gansu TV Station, “Light of the Field” fostered its service as a “San Nong” service and established its own brand image. Gansu has played an active role in accelerating agricultural efficiency, farmers’ incomes and sustained and rapid economic development in rural areas An important role. I talk about the practice of programs talk about some experience. First, around the “three rural” part of the construction “field of light” was founded in 2000, part of the “three rural”