卫生巾行业广告投放呈现多元化发展的趋势,品类投放刊例逐年加大,增长速度稳定。卫生巾是典型的成熟品类,媒介竞争同样十分激烈。电视媒体还是主流,但已无法满足品牌个性塑造的需要。网络媒体以及分众媒体的不断进步,大有颠覆传统媒体,打造生活圈 Sanitary napkin industry advertising diversification trend, the release of cases increased year by year, the growth rate is stable. The sanitary napkin is a typical mature category, the media competition is equally fierce. Television media is still the mainstream, but it can no longer meet the needs of brand personality shaping. Internet media and the continuous improvement of Focus Media, a lot of subversion of traditional media, to create a living circle