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缺乏感染力和说服力,已成为企业思想政治工作的一大“难点”、“焦点”问题。要提高思想政治工作的实效性,就要对症下药,在增强感染力和说服力上寻求新的突破。有人总结出这样一则公式,可以给我们一些教益和启示:沟通的成功=55％的表情+38％的声音+7％的言词。 沟通是人际间建立信任,增进共识的桥梁。这则公式告诉我们:沟通的成功取决于良好的关系和真诚的交流。思想政治工作的对象是人,做人的工作首先要做到取信于人和取悦于人,为说服教育铺平道路。所以,思想政治工作本质上也是一种心理沟通,需要凭借公式中所列举的几项要素才能做好。然而,这些常
Lack of appeal and persuasive power has become a major “difficulty” and “focus” issue in corporate ideological and political work. To improve the effectiveness of ideological and political work, it is necessary to prescribe the right medicine and seek new breakthroughs in enhancing the appeal and persuasion. Someone concludes that such a formula can give us some lessons and inspirations: success of communication = 55% of expression + 38% of voice + 7% of speech. Communication is a bridge between people to build trust and enhance consensus. This formula tells us that the success of communication depends on good relations and sincere communication. The object of ideological and political work is human beings. The work of human beings must first achieve trust and pleasing to people, paving the way for persuasion and education. Therefore, the ideological and political work is also a kind of psychological communication in essence, and it needs to rely on several elements listed in the formula to do a good job. However, these often