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客户关系管理如今成了企业经营和信息技术行业共同关注的课题。通过信息技术创新集成,更好地挖掘客户的价值已经成为客户关系管理的核心。本文将从实际出发,运用客户关系的相关理论对制造业中客户关系管理遇到的问题进行梳理,同时给出可行的解决方案。
Customer relationship management is now a topic of common concern for both business operations and the information technology industry. Through the integration of information technology innovation, to better tap the value of customers has become the core of customer relationship management. This article will proceed from the reality, using the theory of customer relationship management in the manufacturing industry customer relationship management problems to be sorted out, at the same time gives a feasible solution.