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网络游戏玩家与日俱增,中国网络游戏市场已经成为了广告商关注的新焦点,将游戏玩家变成广告受众,则是网游内嵌广告所独有的广告魅力。它以大型线上游戏的固定用户群为基础,通过固定的条件允许,在游戏中适当的时间,适当的位置上出现的全新广告形式,也就是说,网游内嵌广告是以游戏为平台,将现实生活中真实的广告置入网络游戏中,从而将广告推向游戏玩家的广告模式。
The growing number of online gamers, the Chinese online game market has become a new focus of attention advertisers, the game player into an audience, it is the exclusive online advertising ads embedded charm. It is a large online game based on a fixed user base, through the fixed conditions allowed at the appropriate time in the game, the appropriate position appeared on the new form of advertising, that is, online games inline advertising is based on the game as a platform, Put real-life ads into online games, pushing ads to gamers’ ad models.