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本文将平台技术引入双边市场定价模型,研究了差异化技术水平对垄断平台和竞争性平台均衡时的定价、市场份额和利润的影响。研究表明,垄断平台提高技术水平有利于提高定价和利润,但市场份额不变;高技术平台定价高于低技术平台,随着平台技术差距缩小,低技术平台的定价和利润提高,但仍显著低于高技术平台。最后给出了建议,并结合操作系统和搜索引擎的案例进行了说明。
This paper introduces the platform technology into the bilateral market pricing model and studies the impact of differential technology on the pricing, market share and profit when the monopoly platform and the competitive platform are balanced. The research shows that monopoly platform can improve pricing and profit, but its market share is unchanged. Pricing of high-tech platform is higher than that of low-tech platform. As the gap of platform technology narrows, the pricing and profit of low-tech platform increase, but still significant Below the high-tech platform. Finally, the suggestions are given, and the cases of operating system and search engine are described.