网红,顾名思义,是网络红人的简称。从早前的“芙蓉姐姐”“凤姐”等草根网红,到微博上各种拥有高颜值、做着电商生意的网红,再到以papi酱为代表的视频网红,网红在网络的放大效应下似乎变成了一种新的营销模式。随着更多网红的涌现,各种可变现的商业模式不断出现,网红经济也应运而生。原来的网 Red Net, as the name suggests, is short for Internet Reds. From the earlier “Sister Furong ” “Fengjie ” and other grassroots red, to all kinds of microblogging with a high value, doing business e-commerce red, and then to the papi sauce as the representative of the video network Red, red net in the network amplification effect seems to have become a new marketing model. With the emergence of more red net, a variety of modern business models emerge, and a red net economy has emerged. The original network